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Online marketing has changed dramatically in the past few years. When Google released search their Panda and Penguin algorithm updates , many website owners were sent scrambling as they watched their site’s rank slip.Those who built a strong foundation in solid, white hat marketing practices weren’t affected like marketers who cut corners and tried to game the system. These sites found their rankings plummet, and deservedly so. Unfortunately, there were also those website owners who were stuck in the middle. Companies and individuals without a dedicated marketing team to test and tweak their strategies also saw their rankings dive. Most of the websites in this category were run by business owners focused on day to day operations. . Instead, these business owners picked up techniques here and there, but were often unaware of how and when to use different practices. If this sounds like you, this overview can help you understand basic online marketing practices and how to use them. 73303

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